Privacy Policy for lubyequipment.com

Effective Date: 03/04/2026

Who We Are

Luby Equipment (“Luby Equipment,” “we,” “our,” or “us”) operates the website https://www.lubyequipment.com, which provides information about our construction and agricultural equipment sales, rentals, parts, and services throughout Missouri and the Midwest.

We value your privacy and are committed to protecting your personal information in compliance with applicable laws and digital best practices.

Information We Collect

We collect personal information in several ways, including when you:

  • Submit a contact form or quote request,
  • Sign up for newsletters, promotions, or financing offers,
  • Interact with our ads, emails, or social media,
  • Browse our website using cookies or analytics tools.

The information we may collect includes:

  • Name, company, email address, and phone number
  • Physical address or ZIP code
  • Equipment preferences or service inquiries
  • IP address, browser type, and device information
  • Website usage data through cookies and third-party analytics

SMS/MMS

By providing your mobile phone number, you consent to receive recurring text messages (SMS) and multimedia messages (MMS) from Luby Equipment. Type of messages you may receive are service-related and transactional communications, such as account notifications, order confirmations, service updates, alerts, reminders, and other information directly related to your relationship with us.
Consent is required to receive these messages, but it is not a condition of any purchase. You must be the authorized user of the phone number provided and have the legal right to receive SMS/MMS at that number.
Message frequency may vary depending on your interactions with us and your account activity. Standard message and data rates may apply based on your mobile carrier, and Luby Equipment is not responsible for any fees charged by your carrier.
You may withdraw your consent and opt out of receiving messages at any time by:

  • Replying STOP to any SMS/MMS message, or
  • Following any unsubscribe instructions included in our messages.

After opting out, you may receive a final confirmation message acknowledging your request. Once opted out, you will no longer receive SMS/MMS messages except where permitted for essential transactional or service-related communications, if applicable.
Your phone number will be stored securely and used solely for the purpose of providing SMS/MMS communications described above. It will not be shared with third parties for their marketing purposes.
Mobile information will not be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
By providing your number, you confirm that you are at least 18 years old (or the minimum age required in your jurisdiction) and are legally able to consent to receiving electronic communications.
Important: Messages may include time-sensitive service or account alerts. By opting in, you acknowledge that message delivery may be affected by your carrier, device, or network availability.

TCPA & 10DLC compliance. Our SMS/MMS program is designed to comply with the Telephone Consumer Protection Act (TCPA) and applicable carrier requirements, including 10DLC (10-Digit Long Code) where we use local numbers for messaging. We obtain your prior express written consent, identify ourselves in our messages, and honor opt-out (STOP) and help (HELP) requests promptly. Message and data rates may apply. Consent is not a condition of purchase.

How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and process quote or service requests
  • Improve our website experience and customer service
  • Send promotional offers, newsletters, and updates (only if you opt in)
  • Support remarketing and advertising through Google, Meta, and other platforms
  • Comply with legal, tax, and regulatory obligations

We do not sell your personal information to third parties.

Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Understand website traffic and performance (via Google Analytics)
  • Deliver personalized ads and remarketing campaigns
  • Remember your preferences and improve user experience

You can manage or disable cookies through your browser settings. For details on how Google uses data, visit Google’s Privacy & Terms.

Embedded Content and Third-Party Services

Our site may include embedded content (e.g., YouTube videos, Google Maps, or manufacturer feeds). These third-party sites may collect data, use cookies, and track your interactions as if you visited their website directly.

We may also use third-party marketing and analytics tools, including:

  • Google Ads & Analytics for tracking and advertising
  • Meta Pixel for remarketing
  • Call tracking and form submission tools to improve customer experience

Each third-party service has its own privacy policy governing how your information is handled.

Data Retention

We retain personal data only as long as necessary to fulfill the purposes outlined above or as required by law.

  • Contact or quote request data: up to 24 months
  • Analytics data: up to 26 months (via Google Analytics default)
  • User accounts and comments (if applicable): retained until deleted by the user or site admin

Your Rights and Choices

You have the right to:

  • Request access to or a copy of your personal data
  • Request correction or deletion of your information
  • Opt out of marketing communications at any time
  • Limit or disable cookie tracking through your browser

To make a request, please contact us at [email protected].

Data Security

We implement security measures to protect your personal information from unauthorized access, alteration, or disclosure. However, no online transmission is completely secure, so we cannot guarantee absolute protection.

Children’s Privacy

Our website and services are not intended for individuals under 16 years of age. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this Privacy Policy periodically. The updated version will be posted on this page with a revised effective date.

Contact Us

If you have any questions about this Privacy Policy or your personal data, please contact:

Luby Equipment
2300 Cassens Dr, Fenton, MO 63026
📧 [email protected]
📞 (636) 343-9970
🌐 https://www.lubyequipment.com